Events, Communications, Marketing Producer with deep interest in connecting, inspiring, evangelizing, and engaging employees and consumers through unforgettable experiences.

Based in the San Francisco Bay Area.

 

I am an Events Specialist with over 20 years of End-to-End Event Management.

I employ a holistic view of my Events Management work. Whether my clients are internal, employee-facing, GTM team members or superfans of cult television shows, I consider every touchpoint as an empty canvas on which to build an enriching, exciting and delightful moment for my audience. My portfolio of work spans from intimate 20-person executive leadership meetings to 400+ person multi-day sales summits and 1000+ world premiere screenings.

I strive to bring fiscal equity, opportunity and sustainability practices to all my events.

Curious, Adaptable, Optimistic: I bring uniqueness and creativity to my projects!
Growth Mindset: I have an innovative spirit to adapt and respond to a changing world!
Critical & Strategic Thinker: I am proactive and anticipate obstacles that may cross my path!

My happy places are in kitchens and nature with family, friends and my Puggle, Frankie, or curled up with a British Mystery novel.

The breadth of my professional life has centered on touting iconic, Global brands: WarnerBros., HBO, HBO Max, and others. Leading with a magical blend of communications, partnerships, events, marketing, and a sprinkle of CSR, my experience has included overseeing seven-figure budgets, negotiating special partnerships and events at high-profile venues and handling Hollywood + Sports A-list talent. Managing countless transitions and various teams across the IP over the years has afforded me the opportunity to harness my best assets: self-motivation, drive, curiosity and the ability to assess, dive in, roll up my sleeves and innovate.


Most recently, I expanded my events acumen to include internal, employee-facing meetings and conferences for Glassdoor and the stellar Go-To-Market (GTM) team.

 

Experience 

Manager, Events + Communications, Glassdoor

Jun 2022 - April 2023

In this nascent position, I led the planning, management and execution of go-to-market readiness activities and delivery of programs to the global sales and customer success organization.

• End-to-End management of a multi-million dollar budget producing internal, employee-facing events including annual Sales Kick-Off, GTM Summit, and President’s Club; Sales and CS Training, Leadership Meetings, virtual All Hands and Summer Gatherings.

• Led the internal communication from go-to-market Leadership around key initiatives, updates, etc for Sales & Customer Success teams.

• Created first-ever CSR Give-Back Day within SOPs department for multi-city philanthropic volunteering resulting in an integration of CSR efforts for every future GTM event.

• Built cross-functional relationships across myriad departments - Brand Design, Corporate Communications, Employee Experience, Biz Ops, Legal/Finance - to plan and execute seamless events and experiences.

• Recent Events NPS Scores: 66 and 67 | 72% of attendees rated the event a 9 or 10

Director, Special Events, WarnerMedia

HBO | HBO Max | TNT | TBS | truTV

Jan 2020 - Jan 2022

• Co-launched HBO Max’s Special Events Department garnering global exposure and participation in events and experiences in a virtual world.

• Participated on the team that reimagined event marketing, virtual premieres, hosting live, exclusive consumer facing, award-winning global premieres and immersive afterparties for titles including: The Alienist, Love Life, Legendary, American Pickle, Raised by Wolves, The Flight Attendant, SuperIntelligence, and Genera+ion, with an average social reach of 40+ million per event.

• Crafted and curated the HBO Max experience at 2021 The Sundance Film Festival’s WarnerMedia Lodge activation resulting in brand and product awareness.

• Identified, developed and nurtured B2B partnerships to elevate events and maximize reach for both parties.

• Participated on the team that created and produced Snoop Dogg's New Year's Eve Special livestream, presented by TBS's Go-Big Show, garnering over 1 million viewers, 5.5 million earned media views, and 105 million social impressions.

• Participated on the team for WarnerMedia’s first-of-its-kind consumer-facing interactive theatrical event for The Alienist’s season two premiere that resulted in over 36.5 million social impressions.

Director, Regional Public Relations + Corporate Affairs,  HBO

May 1995 - Jan 2020

25+ year veteran who began as an Assistant in Media Relations dept. Extensive background in media relations, public relations, event ideation, creation and production (intimate gatherings up to several thousand). 

• Emphasized grassroots, regional outreach with myriad NGOs aligning with programming resulting in sustained and meaningful impact for cause related topics.

• Focused on building and maintaining relationships with Bay Area technology press, influencers and tastemakers.

• Produced all HBO Documentary and Sports Documentary World Premieres in Los Angeles, with 2 titles garnering Sports Emmy for Outstanding Documentary Film in 2018, 2019 and dozens of Academy Award Nominations & Wins in the Documentary Short and Features categories.

• Developed, pitched and managed HBO talent participation with all media opportunities.

• Partnered with reputable brands and NGOs to host innovative experiences promoting HBO content for media and influencers to further expand the network’s reputation of quality programming and corporate social responsibility.

• Acted as an HBO ambassador, speaking at B2B and B2C events across the country.

• Hired as an Executive Assistant, Media Relations and promoted to Publicist, MR, Senior Publicist, MR and then Manager, Corporate Affairs and Regional Public Relations.

Co-Founder, Twinkle Lighting

October 2014 - Present

Co-Founded and launched a family business, Twinkle Lighting, a seasonal holiday lighting company in Southern

Marin servicing communities, commercial and residential clients.

• Increased revenue over 400% from first year to 2020 holiday season.

• Led marketing, communications and philanthropic endeavors.

• Co-managed seasonal hiring, onboarding, training and oversight of seasonal labor (6-8 persons).

• Managed all inquiries, scheduling, estimates, contracts, invoicing, insurance, etc.

Founder, Publicity Girl

Owned and operated small media and public relations business representing clients such as HBO Regional

Education

California State University, Northridge

BA, English Literature; Radio, TV, Film emphasis

Northeastern University

Transferred, English Literature; Advertising

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